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Experience:

• Lead the design of mobile applications, an ecommerce in Europe, United States, Latin America.

• Lead the design for market places and ecommerce resulting in a 40% increase in user engagement and a 25% decrease in bounce rate.

• Developed a comprehensive brand identity for startups, including logo design, typography, and brand guidelines, resulting in increased brand recognition and customer loyalty.

• Designed and executed digital marketing campaigns that drove a 50% increase in website traffic and a 20% increase in conversions.

• Implemented SEO strategies that improved website ranking and visibility, resulting in a 30% increase in organic traffic.

• Developed visual striking ad creatives that contributed to a 60% increase in click-through rate for paid advertising campaigns.

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Skills:

1. Leadership: Leading and inspiring multidisciplinary teams to achieve excellence in UX design and delivery.

2. User-Centered Design: Championing a user-centric approach to product development, from research and ideation to implementation and iteration.

3. Strategic Thinking: Developing and executing UX strategies aligned with business objectives and user needs.

4. UX Research: Conducting user research, usability testing, and analysis to gather insights and inform design decisions.

5. Team Collaboration: Collaborating effectively with stakeholders, designers, developers, and product managers to ensure alignment and successful project outcomes.

6. Design Thinking: Applying design thinking methodologies to solve complex problems and drive innovation.

7. UX/UI Design: Overseeing the creation of intuitive and visually appealing user interfaces that enhance usability and engagement.

8. Prototyping: Utilizing prototyping tools to create interactive prototypes for user testing and stakeholder feedback.

9. Data-Driven Decision Making: Leveraging analytics and user feedback to iterate on designs and optimize user experiences.

10. Project Management: Managing project timelines, resources, and budgets to deliver projects on time and within scope.

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EDUCATION

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Certificate IV of marketing and sales.

Entrepreneur, 2022 (Australia)

 

Course Leading Strategic Innovation. 

Deakin University|2021 | Australia

 

Diploma of Design Thinking and Innovation.

IDEO Global Design Company | 2020 | USA.

 

Master of Marketing and Business Management.

University of Rosario | 2015 | Colombia.

 

Diploma of Digital Content Marketing.

University of Javeriana | 2015 | Colombia.

 

Master of Digital Design

National University | 2005 | Colombia.

 

Bachelor Degree Visual Design.

University of Caldas | 2002 | Colombia.

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CERTIFICATES/ volunteer / languages 

• Volunteer Marketing Coordinator. Sustainable School Networks. Australia. 2020

• Volunteer Ambassador. HOTA. Australia. 2022

• English and Spanish.

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Professional EXPERIENCE. 

 

SENIOR PRODUCT DESIGNER, CONTRACTOR, 2017-2024

GRAPHSODY.COM

 

As a marketing and designer, I blend brand and design elements to create compelling experiences. I work within a brand, marketing, and strategy consulting agency with a presence in Australia and Colombia. You can explore some of my work on Behance at https://www.behance.net/graphsodia.

 

Freelance designer Clients>

- Indigewear. Indigenous and Polynesian tshirt and product design company located in the Northern Territory. www.indigewear.com.au

- English Fit. English Institute Australia. www.englishfit.com.au

- S&RTransport Company Queensland Australia www.srtransport.com.au

- Fluffy. Pet store online Airport. Australia

- Ausloans. Financial Company Australia. www.ausloans.com.au

- Davco. Boat winch company Australia. davcowinch.com.au

- Aussiefixer. Production film services Australia. www.aussiefixer.com.au

Conducted quality checks on drawings to ensure accuracy, completeness, and adherence to standards before final submission

• Identified and resolved issues or discrepancies in drawings or specifications to ensure the successful completion of projects.

 

UX DIRECTOR, 2021-2023

BITS AMERICAS, COLOMBIA AND USA

 

As a Senior User Experience Designer, I lead and support the UX design team, providing guidance and mentorship. With extensive experience in design teams, I foster environments for creativity and innovation. My expertise includes delivering high-quality work and guiding teams in best practice methodologies across UX/UI design, interaction design, and more. I excel in problem-solving and lead with empathy, engaging both team members and clients. Key strengths include technical knowledge, human-centered design processes, team management, design systems, inclusive design, and visual communication.

 

INNOVATION DIRECTOR, 2016-2021

mentor 360, colombia.

 

• DIRECTOR, MARKETING AND User Experience MANAGER in a tech company, I am responsible for driving the innovation process and enhancing user experiences. My work involves identifying strategies, business opportunities, and new technologies to develop capabilities and architectures with partners. I also create new business models and industry structures with a focus on human-centered design for digital businesses.

• I manage a team comprising technologists, strategists, designers, and creative problem solvers, all dedicated to making a positive impact on our business and the world around us. Leveraging the synergy of design and technology, I tackle complex problems and drive business transformation.

• Some of my notable projects include transport, government, fashion, building, coffee, ONGs companies.

 

COMMUNITY MANAGER AND UX DESIGNER, 2016-2017

BANCOLOMBIA, COLOMBIA

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